Project Marketing

Our Philosophy: Putting Your Project First

At Archer Canberra, we believe in placing your project at the forefront of everything we do, because we understand that your success is our success. Our philosophy revolves around prioritising your goals, needs, and vision to deliver tailored project marketing solutions that not only meet but exceed expectations. With a dedicated team of experts, cutting-edge technologies, and a commitment to innovation, we’re here to ensure that your project receives the attention and strategic focus it deserves.

Our Vision: Transforming Visions into Reality

Our vision is to be your trusted partner in transforming visions into reality, fostering long-lasting relationships built on trust, integrity, and mutual respect. We strive to bring your projects to life through innovative strategies, creative solutions, and unwavering dedication, ensuring your success every step of the way.

Project Marketing Services


Beyond data analysis, our insights drive your project’s success, providing a solid foundation for informed decisions. We offer actionable recommendations tailored to your project’s unique needs, ensuring strategic direction and maximising potential.

Project Sales

Tailored strategies guide buyers from registration to close, maximising interest and ensuring steady revenue streams. With expertise in buyer engagement and sales optimization, we facilitate a seamless journey for buyers, resulting in successful transactions and long-term project success.

Project Marketing

Compelling brand identities and immersive experiences generate excitement, engage buyers, and drive sales. Our creative solutions and strategic media placement create a strong market presence, elevating your project above the competition.


Real-time insights empower informed decisions, keeping you ahead in a dynamic market and driving project success. Our comprehensive reports provide valuable market intelligence and expert analysis, enabling proactive adjustments to strategies and tactics for optimal outcomes.

The Markets Residences

14 Ibbott Lane, Belconnen ACT

The Markets is an exceptional project by Cox Architecture that will bring 315 dwellings to a key location in Belconnen Town Centre, opposite the Belconnen Markets redevelopment. It represents a once in a lifetime opportunity to reside next door to an artisan food hub or invest in what is set to be a national food and entertainment attraction. Designed to meet all lifestyle requirements, the dwellings vary from loft residences, an abundance of 1, 2 & 3 bedroom residences, and 3, 4 & 5 bedroom penthouses.

The Markets embodies sustainability, drawing inspiration from traditional markets and prioritising a connection to finite resources. With renewable energy powering residential amenities and common areas, it minimises carbon footprint while reducing future body corporate fees. Additionally, each resident car park includes EV chargers, and clever cooling strategies further enhance energy efficiency, showcasing a commitment to eco-friendly living.

The Embassy Residences Deakin

38 Grey Street Deakin ACT

The Embassy offers a limited collection of 53 unique single-level residences, each ranging from 160 sqm to over 600 sqm, with configurations of 2, 3, or 4 bedrooms. Every residence features an enclosed oversized garage, triple glazing throughout, and distinct buildings of 23 or 30 residences each for enhanced privacy. Ground floor residences boast spacious courtyards, while penthouses include private lifts and rooftop terraces exceeding 200 sqm, and all residences are equipped with EV charging points.

At The Embassy, sustainability is a core focus with renewable energy powering residential amenities and common areas through solar panels, decreasing the building’s carbon footprint and potentially lowering future body corporate fees.

Additionally, the development promotes eco-friendly transportation by providing EV chargers in each resident car park, eliminating the need for communal bays and supporting the adoption of electric vehicles.

Clever cooling strategies are also employed, featuring triple glazing for windows to reduce heating and cooling costs, alongside landscaping initiatives to mitigate the urban heat island effect, sustained by recycled greywater.

Leading the Way in Sustainable Living

As the world increasingly prioritises environmental sustainability, Archer Canberra is pioneering a sustainability-first approach in all current and future off-the-plan projects.

Sustainability + Sales Director, Sasha Trpkovski, emphasises that sustainability is not merely a trend but an integral part of their mission to enhance environmental responsibility. With a focus on implementing the Archer CBR 7-Star Sustainability Certified stamp of approval on all qualifying properties, Sasha aims to make sustainability a key consideration for purchasers seeking properties aligned with their values and environmental consciousness.

How Archer Prioritises Sustainability

We have created the Archer CBR 7-Star Sustainability Certified sustainability criteria. A certification offered to properties that go above new minimum requirement mandated by the National Construction Code.  Factors contributing to a 7-star energy rating include maximising natural light and ventilation, choice of building materials, and features like double glazing and thermal mass.

The Markets Residences in Belconnen and The Embassy Residences in Deakin aim to lead as the area’s premier sustainable residential developments. Featuring key elements like rooftop solar panels, eco-conscious water management, and abundant green space, all integrated with a design focused on maximising natural resources and energy efficiency, including electric vehicle charging stations.

Buyers now prioritise sustainability features in properties, with research showing that homes boasting higher energy efficiency ratings command premium prices. This trend has led savvy investors to seek out properties with superior EERs, recognising the potential for long-term value and staying ahead in the market.

Clever Cooling: The Embassy prioritises efficient cooling with double glazing and landscaping to combat urban heat, supported by water retention systems.

Electric Vehicle Ready: Each resident car park at The Embassy includes an EV charger, eliminating the need for communal bays and promoting eco-friendly transportation.

Powered by Renewable Energy: Solar panels at The Embassy provide renewable energy for both residential and common areas, reducing carbon footprint and future fees.

Archer CBR forecasts immediate future of housing market

Archer Sustainability Manager has outlined what he believes will drive the future property market; with pillars of wellness, comfort and sustainability the priority features on new residences.

Archer CBR and its developer clients aim to create new residences with these pillars in mind, favouring natural tonal palettes and biophilic principles to ensure low cost living, future proofing homes and increasing long term value.

Archer CBR highlights The Markets Residences and The Embassy Residences as a true testament of its ESG policy (Environment, Society and Governance), seamlessly integrating interior and exterior designs creating Garden Villa with natural sunlight, cross ventilation and sustainable living.

Sustainability, energy efficiency, low cost living and carbon footprint reduction form part of the Archer CBR 7 Star Sustainability package. These measures will minimise cost and time and it will reduce carbon footprint and operating costs while providing residents with eco-friendly living spaces.

Why Archer Project Marketing

Comprehensive Consultation

Receive expert guidance through demographics analysis, market research, budget planning, and detailed reports to develop a robust pricing strategy for your project.

Dynamic Project Marketing

Elevate your project’s visibility and appeal with our comprehensive project marketing services, including branding, creative design, media placement, marketing collateral, CGI, and virtual reality solutions.

Strategic Project

Maximise interest and optimise sales with our strategic project sales approach, encompassing registration of interest, launch strategies, and cash flow management tailored to your project’s unique requirements.

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